How To Start An Online Business - Resources - John Zeeman Marketing

How To Start An Online Business – Resources



Affiliate Marketing A-Z

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.


What Is Affiliate Marketing?

It is simply when you refer someone to a product and the referred person purchases the product, service, or course, you will then earn a commission.

Some businesses will pay you a commission just for referring them.

Many products and services offer a free sign-up to their affiliate program and offer you resources to help promote their product and you will, of course, receive your own unique affiliate link that you can share with potential buyers in order to gain a commission.

It is just like telling a friend about an awesome product that you love and when your friend buys that product, you get paid.

Exciting times

We are living in an era where many of your marketing efforts can be automated through the means of Auto Responders, Sales Funnels, Automation Flows, and ChatBots.

These tools form an essential part in converting leads into customers and the ability to re-target your customers again with an offer they may be interested in.

You can literally build a money machine where you only have to concentrate on getting leads and your system will take care of the rest.

(See the 'Essential Tools' section)

Your Online Assets:

    1. Email list
    2. Website

These are the only two super valuable assets you own in your online business.

You do not own your Youtube channel or your Twitter account or any other social account you have.

It can be active today and shut down tomorrow.

Your email list is certainly the most valuable asset you can have for your business. It is essentially a list of your customers or loyal fans, and that is worth gold.

If everything crumbles and you only have your list, you can build your business again.

So Start By Building Your List!

Your website is like digital real estate on the Internet and you can sell it for a great sum of money if you have developed it to such an extent that it receives a steady flow of visitors each day.

You promote your website through SEO. (Search Engine Optimization)

So this brings me to:

Essential Skills

Online marketing is an ongoing learning curb, and if you do not learn the essential skills, then you will not make any money.

You need to learn and put what you have learned into action.

Here are the skills:

    1. Copywriting
    2. Lead generation
    3. Funnel creation
    4. SEO

Where do you learn these skills? You learn them from people who are a huge success in the affiliate marketing scene.

(See the 'Recommended Courses' section below)


This is the hardest part of the whole formula, but there is no secret as to where you find traffic.

People on the Internet hang out on social media platforms, forums, news articles, Google, YouTube, and chats - to mention some.

So that is where you need to go find your clients.

You can find your ideal customer by doing paid advertisements on these platforms or you can do it for free by means of SEO or FaceBook Groups.

Paying for ads is the quickest, but not so simple to run a successful campaign and you will probably lose money when starting out.

Free, organic traffic is easy enough to do. But requires a lot of work, time, and content.

So nothing is really for free, as you will need to at least invest lots of time and time can also be more valuable than money. 🙂

Building your website out, getting lots of organic traffic, and ranking well in Google, is very powerful and certainly a dream asset to have.

But it will take time. How much time? Writing every day and understanding SEO - around 4-6 months perhaps for your first few sales.

Could be around the 3-year mark before you earn some good money. Depending on what you did in that 3 years. 🙂

So do not just work on your website: Work on lead generation and build your list, do some sales and perhaps make a bit of money which you can then re-invest in perhaps outsourcing some work on your blog.

Yes - so do not do what I did. I wasted a lot of time (money) in designing my own website, making cool graphics, writing some articles, wait for people to show up.

Please don't do that and only that, you will waste a lot of time and by the time you are an old person, you need to retire and there is no need for trying to quit your 9 to 5 job anymore.

Essential Tools ⚙

Sales Funnel Creator Software

Clickfunnels - $997

ClickFunnels is a sales funnel creator to help businesses automate their sales process from A to Z.

With ClickFunnels, you can build regular websites, opt-in pages, landing pages, membership websites, squeeze pages, webinars, and so many more.

Clickfunnels has been around since 2014 and is a refined software package, but you can get a cheaper alternative below, called GrooveFunnels.

Clickfunnels do offer a 14-day trial and then it is $97/month thereafter for the basic package.

It will cost $297/month for the platinum package. (This is idealy what you need)

The best deal is $997 for Clickfunnels Enterprize for 6 months PLUS the Funnel Secrets course.

Click the button below to take advantage of this special deal.

GrooveFunnels - Free

GrooveFunnels is an all-in-one tool that allows users to build sales funnels, landing pages, and websites to sell products online.

It is essentially the same as ClickFunnels above, and for now, you can join for free, but you will be limited in what you can do.

You can upgrade to Silver or Gold for more functionality.

There is also the lifetime deal while the program is in beta.

Clicking on 'Join Now' will offer the free and the lifetime deal.

GrooveFunnels will probably be a very good competitor to Clickfunnels, but it has not been around long enough to prove itself and you may find a bug or two along the way.

It is the same creator that created Webinar Jam and I am sure this will be a fantastic program once it is out of beta.

It may be worthwhile getting in now before the pricing structure changes. - FREE is an all-in-one solution for all the things you need to run your online business. It's a full marketing platform.

Some of the features: Sales funnels, autoresponder, membership site, blog posts & more.

With the free account, you get:

  • 3 Sales funnels
  • 10 Sales funnel steps
  • 2000 Contacts
  • Unlimited emails sent
  • 1 Blog
  • Unlimited blog posts
  • 1 Memberships site
  • Unlimited file storage space
  • 1 Custom domain
  • Payment integration like PayPal and Stripe
  • 1 Custom domain

Click the button below to start your business for free today!

Auto Responders


GetResponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it

  • send e-newsletters to the subscribers on your list

  • automate your email marketing using 'autoresponders'

  • view and analyze statistics related to your email campaigns - open rate, click-through, forwards, etc.

GetResponse also added the following to their arsenal:

A website builder, chat features, eCommerce features, webinar hostinglanding pages, and automated sales funnels.

As a website builder and sales funnel creator, I will say that you are better off with something like Clickfunnels and then connect Getresponse to ClickFunnels as the autoresponder.

This is where GetResponse shines at the moment and what I can vouch for.

It looks like they are following in Groovefunnels's shoes of becoming a business-in-a-box. Having all essential tools in one affordable package, but I do not think they are there yet.

There are other autoresponders like Aweber, Active campaign, Sending Blue, etc. But GetResponse gets my vote.

Others may prefer Aweber

Recommended Courses 📖

Legendary Marketer - $7

This is my number 1 recommendation when starting out.

Essentials you will learn:

  • Copywriting
  • Advertising and marketing online
  • Funnel building
  • Autoresponder

This is a quality program with transparency and honesty.

You get to connect with a like-minded community.

Joining here will take you through a funnel signing up for the 15-day business challenge. (The best way to start in my opinion.)

There are lots of products you can purchase individually that will help you greatly.

It is worthwhile getting the Business Blueprint for $2,500 because it will give you a step-by-step guide to build your business quickly.

You will use a combination of free - and paid traffic methods to get leads.

At least join the Facebook group and get the Marketers Club. This will be massively beneficial.

Wealthy Affiliate - Free

Wealthy Affiliate concentrates on building websites and doing content marketing using SEO and keyword research.

(Just to recap on the introduction: SEO is slow - patients here is key. But I enjoy the benefits and learning a very sought after skill)

You can start for free and you can do the Level 1 Core Training for free. But overall you will be very limited after 7 days in what is available to you.

You do get a free website as well.

It will; however, give you a good idea of the community, tools, and training you can expect.

For their paid customers, all the tools of the trade are provided. Including hosting, WordPress setup in a few clicks, email hosting, and Jaaxy as the keyword research tool.

I love the support and the hosting because you only pay for your yearly domain renewal. You can also have free websites using subdomains.

There is lots of value in hosting your WordPress websites with them - it is the cheapest to do next to free.

When you decide to sign up, it will cost you $49/month for Premium and $99/month for Premium Plus.

There is also yearly pricing. So check this out if you want to build a website.

Video Marketing Tools📹

SketchGenius - $47

SketchGenius turns photos into high-impact 3D sketch animations with videos of up to 15 minutes long.

Wistia -FREE

One easy-to-use platform that turns your videos and podcasts into marketing machines

Blogging & SEO Tools 📝

WordPress is recommended for creating a blog. It has loads of options and is very versatile.

You are limited only by your imagination.

I use Wealthy Affiliate as my hosting platform; since I am already a member, which allows me to set up a WordPress website with a click or two.

You do not have to go that route. But then you will need a good hosting company and get WordPress from and install your website on their platform.

Recommended WordPress Thenmes & Plugins


Astra in itself is a FREE WordPress theme that is incredibly lightweight and greatly customizable.

It also comes with free templates to get you started.

ASTRA PRO, on the other hand, is a plugin that adds a ton of features to the ASTRA theme.

You can turn features off or on so that you only use the ones you need.

Beaver Builder - $99 1st year then 40% off

BeaverBuilder is a page builder and Astra is optimized for builders like BeaverBuilder and Elementor.

This will save you a lot of time when designing any page like a sales or opt-in page (If not using a sales funnel builder yet).

You can use the free version to start with but the premium modules become handy as it includes a subscription form module that you can connect with your Autoresponder. (to mention one of many examples)

Why would you want to and not just 'insert' the autoresponder form in your WordPress page?

Well, autoresponder forms do not always align that well on the page when adding the iframe or it is not always responsive, but most of all:

When you select a template in BeaverBuilder and it already has a nice, professionally designed opt-in form  - I would like to use it.

Keyword Research

Jaaxy - FREE

Jaaxy is an online keyword analysis tool that does all the heavy lifting for you in finding the best keywords you can rank for in your niche.

Jaaxy neatly spits out all the essential results in columns that are easy to read and understand.

There is no extra fluff included to confuse you. That is one of the things I like about Jaaxy: It is so user-friendly that even a beginner can start using Jaaxy right away.

The free version gives you 30 free searches.

I highly recommend upgrading to the Pro version when you start making a bit of money for $49 per month.

Or when you join Wealthy Affiliate Pro, then Jaaxy lite will be included, which is more than enough for your keyword research needs.

Other FREE Tools ⚙

Canva - FREE

Canva is an online image editor which makes it easy to create images for your website and social media platforms.

It is widely used by online marketers.


EZGif is also an online image editor, but it is very useful for resizing, cropping, optimizing,  and converting your images to other formats.

Also for easily creating animated Gifs.

Removebg - FREE

Removebg automatically removes the background from an image.

This is a very quick and convenient way to remove the background from your images to display on your website. Especially for physical products, you list on your website.

Traffic 📈

Traffic Secrets - $9.95 shipping

Hands down, this is the definitive book on traffic and driving your ideal customers and your Dream 100 into your funnels and to your web pages.

What I love about this book is how Russell breaks down traffic so that ANYONE can understand how to build a list of raving fans and buyers using very simple and REPEATABLE strategies.

He shows you step by step how to maximize and capitalize on the 3 types of traffic (find out what they are on Page 83).

When you know how to drive traffic, you can dominate your niche.

Conclusion 💡

Must-Have To Be Successful - Even Before Tools

1. You need to have a dream
You need a 'Why' to motivate you. Have the correct mindset.

2. Learn Online Marketing
Invest in your education on how to generate leads. How to get traffic. Without it, there will be no sales.
Use common sense and do not invest in rubbish.
So start with investing in your education.

3. Take action
Just like point 2. Without action, nothing will happen. Overcome your fear and take the right action - the action that has everything to do with growing your business. Treat it like a business and do not watch webinar after webinar. Take a good course, focus on what it teaches and implement that step-by-step.

4. Focus and understand what your aim is
You can make money online by still exchanging your time for money and that is not what you want to do - You want to build a business online that provides a steady monthly income. So do not lose focus.

5. Accept that you need help.
You cannot do everything yourself.

When you reach a certain point, consider outsourcing. If you are not an accountant - then hire one (once you make some money), if you are not a website developer and you need a website, hire someone to design it for you - You get the picture.

There are other tools that may help you greatly as well, which I may include later.

Like: Webinar Jam, for when you want to send people to your webinar going down your funnel.

Or perhaps a good theme like ASTRA PRO along with Beaver Builder if you are interested in building a WordPress blog.

For now, the Essential Tools is your starting point.

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